> For the complete documentation index, see [llms.txt](https://finchain.gitbook.io/finchain-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://finchain.gitbook.io/finchain-docs/en/brand-and-press/brand-assets.md).

# Brand Assets

Welcome to FinChain Brand & Marketing page. Follow these guidelines when promoting FinChain in marketing communications, including advertising, articles, websites, and printed promotions.

## FinChain Brand

### Logotype

<div align="left"><figure><img src="/files/pa7tABueunYg5W6z0Ebl" alt="" width="375"><figcaption></figcaption></figure></div>

We have Logos in English, Traditional Chinese, and Simplified Chinese versions.You can [Download](https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link) the brand assets of FinChain and FinChain Dollar (FUSD) here.

<a href="https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link" class="button primary" data-icon="folder-arrow-down">Download Assets</a>

#### Logo Dont‘s

|                 🚫Don’t add shadows behind the logo                 |                   🚫Don’t add outlines to the logo                  |                      🚫Don’t change logo color                      |
| :-----------------------------------------------------------------: | :-----------------------------------------------------------------: | :-----------------------------------------------------------------: |
| <img src="/files/caIOVIeDHaxm2yIOo2Ce" alt="" data-size="original"> | <img src="/files/c0ks66WwM2wVMHmEInaz" alt="" data-size="original"> | <img src="/files/O4aV7rSLyn4Ix9buObg4" alt="" data-size="original"> |

|                 🚫Don’t place on low contrast colors                |                       🚫Don’t stretch the logo                      |                 🚫Don’t apply logo in low resolution                |
| :-----------------------------------------------------------------: | :-----------------------------------------------------------------: | :-----------------------------------------------------------------: |
| <img src="/files/Yci8h9kv4SFl5lxlkCdB" alt="" data-size="original"> | <img src="/files/TgiGUj1LF1LQuI2Bgvtx" alt="" data-size="original"> | <img src="/files/821S8hzbm05DQCaTZEgx" alt="" data-size="original"> |

### Brand Name

Follow these guidelines when writing, calling or using FinChain name

|    English   | Traditional Chinese | Simplified Chinese |
| :----------: | :-----------------: | :----------------: |
| **FinChain** |    **FinChain星鏈**   |   **FinChain星链**   |

#### Brand name Dont's

|                                                                            |                                                                                  |                                                                                   |
| :------------------------------------------------------------------------: | :------------------------------------------------------------------------------: | :-------------------------------------------------------------------------------: |
|                           **finchain / Finchain**                          |                                    **星链 / 星鏈**                                   |                                   **Fin Chain**                                   |
| <mark style="background-color:red;">🚫 Do not change capitalization</mark> | <mark style="background-color:red;">🚫Do not use Chinese characters alone</mark> |           <mark style="background-color:red;">🚫Do not add spaces</mark>          |
|                              ***FinChain星鏈***                              |                                ~~**FinChain星鏈**~~                                |                                   **星链FinChain**                                  |
|       <mark style="background-color:red;">🚫Do not use italics</mark>      |      <mark style="background-color:red;">🚫Do not add strikethroughs</mark>      | <mark style="background-color:red;">🚫Do not reverse the order of the text</mark> |

### Clearspace

A certain amount of space is needed around the logomark to prevent it from becoming cluttered by surrounding artwork, images, or the edge of a page. Below are the minimum spacings for both logomark and wordmark.

{% columns %}
{% column %}

<figure><img src="/files/WUHGHcEp90dyVDE11MIn" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<figure><img src="/files/pIe7ZJCVuw3lR6YJ4cTs" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

### Colors

<p align="center">FinChain Gradient</p>

<figure><img src="/files/HZ9gv2Pil88IvHkWEysC" alt="" width="250"><figcaption></figcaption></figure>

{% columns %}
{% column %}

<p align="center">Position 0%</p>

<p align="center">#FFF2D6</p>

<figure><img src="/files/1iMObvqvNDPxvh8r8BWL" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<p align="center">Position 30%</p>

<p align="center">#DEC39F</p>

<figure><img src="/files/5vMWawsX4pUNI0bVTyer" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<p align="center">Position 100%</p>

<p align="center">#BC9468</p>

<figure><img src="/files/Hxqht6eEPBATfxqGHliB" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

### FinChain Dollar Logo

#### FinChain Dollar Main Logos

|                              Main Logo                              |                            Logo in Black                            |
| :-----------------------------------------------------------------: | :-----------------------------------------------------------------: |
| <img src="/files/VfAviPxkxjo9JgpmeXFy" alt="" data-size="original"> | <img src="/files/lz5s5TitMCrU4m9hdPRd" alt="" data-size="original"> |

#### FUSD Token Icon

|                           FUSD Token Icon                           |                          FUSDLP Token Icon                          |                         Token Icon in Black                         |
| :-----------------------------------------------------------------: | :-----------------------------------------------------------------: | :-----------------------------------------------------------------: |
| <img src="/files/u9erETNeGoCSmWGwNxCS" alt="" data-size="original"> | <img src="/files/NTLMWPztRoIKIoL2Kdk3" alt="" data-size="original"> | <img src="/files/Lbstz9hXQNs6xmPv5Rs6" alt="" data-size="original"> |

You can [Download](https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link) the brand assets of FinChain and FinChain Dollar (FUSD) here.

<a href="https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link" class="button primary" data-icon="folder-arrow-down">Download Assets</a>

### FinChainPay Logo

#### FinChainPay Main Logos

| English                                                             | Traditional Chinese                                                 | Simplified Chinese                                                  |
| ------------------------------------------------------------------- | ------------------------------------------------------------------- | ------------------------------------------------------------------- |
| <img src="/files/8qWoohuhHG3Vqw8UKcXf" alt="" data-size="original"> | <img src="/files/gJxkFXEh2t0ZFvTdfu3S" alt="" data-size="original"> | <img src="/files/zL7qqQxYWQDZH4g1jQrn" alt="" data-size="original"> |

#### Other uses (such as logos and slogans)

<figure><img src="/files/aFFoQrlThIIBKjfwhECK" alt=""><figcaption></figcaption></figure>

You can [Download](https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link) the brand assets of FinChainPay here.

<a href="https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link" class="button primary" data-icon="folder-arrow-down">Download Assets</a>