> For the complete documentation index, see [llms.txt](https://finchain.gitbook.io/finchain-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://finchain.gitbook.io/finchain-docs/en/brand-and-press/brand-assets.md).

# Brand Assets

Welcome to FinChain Brand & Marketing page. Follow these guidelines when promoting FinChain in marketing communications, including advertising, articles, websites, and printed promotions.

## FinChain Brand

### Logotype

<div align="left"><figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FxETgBMOIZfArIJth4C33%2FFinChain_logo_Horizontal_EN_Primary.png?alt=media&amp;token=14eeae3b-e9ea-4a5a-9a3c-bb098ea6ff26" alt="" width="375"><figcaption></figcaption></figure></div>

We have Logos in English, Traditional Chinese, and Simplified Chinese versions.You can [Download](https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link) the brand assets of FinChain and FinChain Dollar (FUSD) here.

<a href="https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link" class="button primary" data-icon="folder-arrow-down">Download Assets</a>

#### Logo Dont‘s

|                                                                                                                   🚫Don’t add shadows behind the logo                                                                                                                  |                                                                                                                    🚫Don’t add outlines to the logo                                                                                                                    |                                                                                                                        🚫Don’t change logo color                                                                                                                       |
| :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: |
| <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FWmzYouWWG7R5v3xjWkNH%2F%E9%98%B4%E5%BD%B1.png?alt=media&amp;token=76e61a21-a1c9-44e3-b1df-fac5baa1ae34" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FMSmwV9416jqPgAtmItuE%2F%E6%8F%8F%E8%BE%B9.png?alt=media&amp;token=e1eff498-a413-4265-9e69-6e67f8c88034" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FqJcAQR6dXqujdIGbTgOE%2F%E9%A2%9C%E8%89%B2.png?alt=media&amp;token=1b5d5965-01e2-4fd6-b455-b6fb4d3c1694" alt="" data-size="original"> |

|                                                                                                                           🚫Don’t place on low contrast colors                                                                                                                           |                                                                                                                        🚫Don’t stretch the logo                                                                                                                        |                                                                                                                           🚫Don’t apply logo in low resolution                                                                                                                           |
| :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: |
| <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FLhuyBEJRSBZIJ5xn7f4K%2F%E4%BD%8E%E5%AF%B9%E6%AF%94%E5%BA%A6.png?alt=media&amp;token=5b7394f0-01b1-427a-9de1-4ff46489a087" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FWRelEjxwE5aAY9BvmPoE%2F%E6%8B%89%E4%BC%B8.png?alt=media&amp;token=19f12e14-ba3a-4c7c-9713-3e5c6d5e0360" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FBonazTjI842tFHJZbwWY%2F%E4%BD%8E%E5%88%86%E8%BE%A8%E7%8E%87.png?alt=media&amp;token=d538b45e-9830-4ef9-a02a-e02cb90b1a07" alt="" data-size="original"> |

### Brand Name

Follow these guidelines when writing, calling or using FinChain name

|    English   | Traditional Chinese | Simplified Chinese |
| :----------: | :-----------------: | :----------------: |
| **FinChain** |    **FinChain星鏈**   |   **FinChain星链**   |

#### Brand name Dont's

|                                                                            |                                                                                  |                                                                                   |
| :------------------------------------------------------------------------: | :------------------------------------------------------------------------------: | :-------------------------------------------------------------------------------: |
|                           **finchain / Finchain**                          |                                    **星链 / 星鏈**                                   |                                   **Fin Chain**                                   |
| <mark style="background-color:red;">🚫 Do not change capitalization</mark> | <mark style="background-color:red;">🚫Do not use Chinese characters alone</mark> |           <mark style="background-color:red;">🚫Do not add spaces</mark>          |
|                              ***FinChain星鏈***                              |                                ~~**FinChain星鏈**~~                                |                                   **星链FinChain**                                  |
|       <mark style="background-color:red;">🚫Do not use italics</mark>      |      <mark style="background-color:red;">🚫Do not add strikethroughs</mark>      | <mark style="background-color:red;">🚫Do not reverse the order of the text</mark> |

### Clearspace

A certain amount of space is needed around the logomark to prevent it from becoming cluttered by surrounding artwork, images, or the edge of a page. Below are the minimum spacings for both logomark and wordmark.

{% columns %}
{% column %}

<figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FpVDHyUChn8zkvRTUbei5%2F%E7%BB%84%E5%90%88%2059.png?alt=media&amp;token=ad7b4659-865b-48fe-960c-26024ddfc30a" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FkRiZnjGCnoeR5vohwrDb%2F%E7%BB%84%E5%90%88%2060.png?alt=media&amp;token=43e45dee-4454-4806-9187-1745a70670ce" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

### Colors

<p align="center">FinChain Gradient</p>

<figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2Fu3PEp04R68jvJSqhciLH%2F%E7%9F%A9%E5%BD%A2%201.png?alt=media&amp;token=4f9942c9-126f-4323-b923-5ff1b317fa4d" alt="" width="250"><figcaption></figcaption></figure>

{% columns %}
{% column %}

<p align="center">Position 0%</p>

<p align="center">#FFF2D6</p>

<figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FhjMoiXvVXvxTRmidEkYY%2F%E7%9F%A9%E5%BD%A2%202.png?alt=media&amp;token=216ae9d9-78b6-48fb-a957-2911cd579daa" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<p align="center">Position 30%</p>

<p align="center">#DEC39F</p>

<figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FY1knlfun543MFhHzuWeK%2F%E7%9F%A9%E5%BD%A2%203.png?alt=media&amp;token=a07412aa-164c-4f12-84ea-132c48a326e7" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<p align="center">Position 100%</p>

<p align="center">#BC9468</p>

<figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FnyvXYzCiFMEfCpeOW73q%2F%E7%9F%A9%E5%BD%A2%204.png?alt=media&amp;token=c9a370a6-0eb6-46c7-8f5e-dff59ec9313e" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

### FinChain Dollar Logo

#### FinChain Dollar Main Logos

|                                                                                                                         Main Logo                                                                                                                         |                                                                                                                       Logo in Black                                                                                                                       |
| :-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: |
| <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FgBGoiAKyIn3XzTiyXUTq%2Fimage.png?alt=media&amp;token=4192761a-7395-49ec-9d96-2003dac81ce1" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2F2DZVpHFzquxw0RlN22Nd%2Fimage.png?alt=media&amp;token=37d578f0-a05d-47ef-b465-e5cba10e4d8d" alt="" data-size="original"> |

#### FUSD Token Icon

|                                                                                                                      FUSD Token Icon                                                                                                                      |                                                                                                                     FUSDLP Token Icon                                                                                                                     |                                                                                                                    Token Icon in Black                                                                                                                    |
| :-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: |
| <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FoHYd43fePZf9h0E1tyD1%2Fimage.png?alt=media&amp;token=7cd898fb-155c-41f7-9239-28c4a50dbaa2" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FjrqaFUx408U40vDgAPc9%2Fimage.png?alt=media&amp;token=75c2ab69-8188-4b4b-9a11-06d36f1ce101" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FuLG3gv2IM4anKrolsk5M%2Fimage.png?alt=media&amp;token=91a1f204-82c3-455c-848e-8ff6c0681c0c" alt="" data-size="original"> |

You can [Download](https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link) the brand assets of FinChain and FinChain Dollar (FUSD) here.

<a href="https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link" class="button primary" data-icon="folder-arrow-down">Download Assets</a>

### FinChainPay Logo

#### FinChainPay Main Logos

| English                                                                                                                                                                                                                                                   | Traditional Chinese                                                                                                                                                                                                                                       | Simplified Chinese                                                                                                                                                                                                                                        |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2Fsk0jfIcid8OxUMlJrwat%2Fimage.png?alt=media&amp;token=8de7918e-77b3-40cd-bcba-fc8bc2ef632b" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FnfHrExe3Hk6cJ63iyDHS%2Fimage.png?alt=media&amp;token=ece3c6ef-d9c5-4f9c-ae7b-c75655e7015f" alt="" data-size="original"> | <img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2FVAbxzSh0Sdgi6hqgmirB%2Fimage.png?alt=media&amp;token=a75358e6-e961-4935-82ac-6dc102cfcfe2" alt="" data-size="original"> |

#### Other uses (such as logos and slogans)

<figure><img src="https://3131612622-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrFEandFBDydHKmco71RS%2Fuploads%2F0ej1rfe1rKzqPIwJQUHa%2FLogo_slogan.png?alt=media&amp;token=98432d67-0ce8-4007-8e22-97e2d89bf203" alt=""><figcaption></figcaption></figure>

You can [Download](https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link) the brand assets of FinChainPay here.

<a href="https://drive.google.com/drive/folders/1MjzpCuq94krQfEQg3gGXsCzagDOAHHQq?usp=drive_link" class="button primary" data-icon="folder-arrow-down">Download Assets</a>